You may have the most appealing website on the face of the web. It may have been designed by the best hands. It may have been promoted by a Search Engine Optimization Company with the shiniest nameplate. But when the on-page configuration is not in place, your website will hardly get seen. Without having your on-page done well, expect nothing more than a shaky hut. So if you want to get your share of the organic search traffic from major search engines, you should see to it that not only your off-page SEO is properly taken care of but the on-page factors as well.
The recent update of Google speaks well of the importance of On-page SEO. Months ago, optimizers have engaged in blasting links all across the web. If you happen to see comments which do not contain value to what was being discussed on a post, they are basically part of the spamming craze. When Goggle made the update, they were slapped hard and they get buried in the organic search listings. They complain about how Big G has gone crazy about putting poorly designed page on the first page. But they don’t know that one of the reasons why even poorly designed sites get to step on first page was because they have the best on-page SEO configuration.
If a website has proper on-page SEO, the requirements for backlinks which a website needs to rank before the SE will be substantially reduced. This does not mean, however, that on-page will necessarily boost rankings. You still have to consider off-page as part of the game plan. But as with any game, you should start at a point where you can take cudgels that will whip your competition. This starts from knowing and understanding your market, doing in-depth research on what interests your prospects, knowing the terms your prospects use when they search using the internet, analyzing your competition, making sure that your website takes its space in the web, and configuring it to suit with search engine requirements.
What To Do Before You Do On-Page SEO
Every business wanting to have web presence must see to it that they know what search terms are being typed by their prospects. Most of the times, searchers use key phrases and buying keywords in locating products or services online. You need to find out what these search terms are so that you can then analyze competition. The rule of thumb is to look for key terms that have high volume of monthly searches but have low to medium level competition. We can however opt for highly competitive keywords but we will then evaluate who our competitors are. After having known our competitors, we will them look at the structure of their websites and look for the links pointing on their sites. We need to know this so that we will have a view on their strengths and weaknesses. If our competitors’ websites do not have proper structure, we can effectively compete with them by strengthening the foundation or the structure of our website. In the same vein, if the links pointing to our competitor’s websites are not from authoritative sources, we can also compete with them by building links from highly authoritative ones.
What To Consider When Doing On-Page SEO Process
As you start your on-page SEO, you should make sure to be able to write unique Meta title for each of the pages. When we say unique title, this means that each title for any of your pages must not be duplicated from other titles across your site. A Meta title shall cover at least two or three of the keywords you have selected for the page. It should be descriptive of the general idea of the page but it should not be show keyword repetitions so that it will not adversely affect the rankings. The title shall be engaging enough to invite not only spiders but, most importantly, human traffic. The Meta description shall also be unique for each page and be optimized for the keywords sought to be promoted. You should see to it that your descriptions make sense and is not just jam-packed with keywords that only bots can understand. Both the title and the description should not be lengthy enough. Remember that the value of some of the word that you put in title and description dilute when it is too lengthy.
If used properly, on-page SEO will make your website stand out from competition. It will make you lay the foundation where your website will be standing in the next fold of years. If you take the aforementioned on-page SEO techniques, you can expect your prospects to get to you quickly. But above all, you must not neglect the importance of good, unique and inviting content. Your content is the key to attracting buyers to try your products or services. It is what they get to read before deciding to buy. And as part of the on-page factor, you must see to it that your content is readable, well laid and understandable for humans, after all they are your prospects.
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